In this introductory module, James unpacks the key benefits of being a guest on podcasts. 

No matter what your area of expertise is, someone has created a podcast about it. The diversity in podcasting’s long tail makes the medium a powerful tool for getting your message out to the right people. It allows you to get in front of your target audience for free, and it takes way less effort than guest blogging. No brainer really. This module covers:  

• How guest podcasting creates a strong professional network

• Taking control of your media story when people search for your name online

• The SEO advantages of recording evergreen interviews 

• How podcasting helps you hold attention for longer periods of time 

• Advantages of guest podcasting VS starting your own show 

• The key to generating results through guest interviews